Put your campaign where customers actually read it
Email gets filtered and push notifications get switched off, but WhatsApp is the app your customers open all day. Robofy Boost lets retail and e-commerce teams run opt-in, segmented WhatsApp campaigns at scale and watch reads and replies arrive in real time.
Your best offers are landing where nobody looks
Marketing email open rates typically sit between 15% and 25%, and even that figure is inflated by mail apps that pre-load messages automatically. Push notifications fare little better: many shoppers switch them off, and those who keep them on learn to swipe them away.
WhatsApp is different. It is where customers talk to friends and family, and messages there are widely reported to be opened by as many as 98% of recipients. For brands, that attention is the most valuable channel left, and the easiest to squander.
Most brands never get there, or get it wrong. They are unsure how opt-in and message templates work on the WhatsApp Business Platform, how to segment beyond a single mailing list, or how to send tens of thousands of personalised messages without being reported as spam.
What a blanket campaign costs
Revenue you never reach
If four out of five customers never open the email, the offer does not exist for them, however good it is.
Discounts in the wrong places
One generic discount for everyone gives margin away to loyal customers who would have bought anyway, and still fails to tempt the ones who drifted.
Burned trust on a personal channel
Irrelevant or unwanted WhatsApp messages get blocked and reported. On the WhatsApp Business Platform that lowers your number’s quality rating and can limit how many people you are allowed to message.
Illustrative scenario: Black Friday at a fashion retailer
Modaline is a fictional company. This scenario illustrates how the platform works; it is not a customer case study.
Modaline is a fashion retailer with stores in five cities and an online shop. 50,000 of its customers have opted in to WhatsApp messages. Last year its Black Friday campaign was a single email and a push notification sent to everyone.
Last year: one message for everyone
- The same 30% discount email went to the entire customer list.
- Most recipients never opened it, and many who did were loyal customers who would have bought anyway.
- The push notification only reached app users who still had notifications switched on.
- Results arrived days later as a single open rate, with no view of which customers responded.
This year: a flow for each segment
- Customers are segmented by purchase history: frequent buyers, last winter’s outerwear buyers, first-time buyers, and customers who have not ordered in six months.
- Frequent buyers get 24-hour early access, outerwear buyers see the new coat collection first, and lapsed customers get a win-back offer.
- Each message is personalised with the customer’s name and relevant products, with quick-reply buttons such as “Show me the offer” and “Remind me at launch”.
- Sends go out in waves so the online store and support team are not flooded at once.
- The marketing team watches delivery, reads and button taps for every segment on a live dashboard and adjusts the next wave.
Black Friday week
- Mon 10:00Early-access invitation to 6,000 frequent buyers.
- Mon 10:05Reads climb on the dashboard in real time; “Show me the offer” is the most-tapped button.
- Wed 12:00Outerwear preview to 14,000 customers who bought coats last winter.
- Fri 09:00Main campaign to the remaining segments, sent in waves.
- Fri 09:30Customers who tapped “Remind me at launch” get their reminder.
- Sun 20:00A win-back follow-up goes only to lapsed customers who read the offer but did not tap.
How Robofy Boost runs a segmented WhatsApp campaign
Boost handles the parts that make WhatsApp marketing hard at scale: consent, segmentation, personalisation and measurement.
Build segments
Group opted-in customers by purchase history, tags and past interactions, so each audience gets a message that is relevant to it.
Create templates
Write personalised message templates with images and quick-reply buttons, and have them ready for Meta’s template approval before launch day.
Schedule the flows
Plan early access, the main launch and follow-ups per segment, and send in waves your store and support team can handle.
Deliver at scale
Messages go out through the official WhatsApp Business Platform with delivery in under five seconds, on infrastructure load-tested at more than 50,000 messages.
Measure and adjust
Watch delivery, reads, button taps and replies per segment in real time, and use them to decide who receives the next message.
Email and push vs. WhatsApp with Robofy Boost
| Compared | Email and push | WhatsApp with Robofy Boost |
|---|---|---|
| Typical open rate | 15–25% for email | Up to 98%, as widely reported |
| Personalisation | Merge fields in one template | A different flow per segment |
| Customer response | Click through to a website | Quick-reply buttons and two-way chat |
| Measurement | Opens inflated by mail-app pre-loading | Delivery, read receipts and replies |
| Consent | Newsletter sign-up | Explicit WhatsApp opt-in |
| Obstacles | Spam filters and promotions tabs | Quality rating rewards relevant messages |
Scale and trust behind every campaign
Boost runs on the same infrastructure Robofy uses for crisis communication, where delivery cannot fail.
Meta Verified
Meta Verified Tech Provider
Official access to the WhatsApp Business Platform through Meta’s Tech Provider program.
<5s
Message delivery
From the moment a broadcast is triggered to the message arriving on the recipient’s WhatsApp.
50,000+
Messages in load tests
Load-tested at more than 50,000 messages, sized for entire workforces and customer bases.
10,000+
Concurrent recipients
Tested with more than 10,000 recipients messaged at the same time.
99.99%
Uptime on AWS Multi-AZ
Redundant across multiple AWS Availability Zones, so losing a single data centre does not stop your messages.
ISO 27001, KVKK, GDPR
Compliance
Operated in line with ISO 27001, KVKK and GDPR, with a data processing agreement signed with every enterprise client.
2FA + RBAC
Access control
Two-factor authentication and role-based permissions control who can prepare, launch and view each broadcast.
AES-256
Encryption
AES-256 encryption for stored data and TLS 1.2+ for data in transit.
Frequently asked questions
Is WhatsApp marketing allowed, and how does opt-in work?
Yes, provided customers have opted in to receive marketing messages from you on WhatsApp. The WhatsApp Business Platform requires opt-in, and KVKK, GDPR and Turkey’s rules on commercial electronic messages add their own consent requirements, so confirm the details with your legal team. Robofy sends only to contacts marked as opted in.
Can we send personalised messages to 50,000 customers?
Yes. Robofy has been load-tested at more than 50,000 messages and more than 10,000 concurrent recipients, with delivery in under five seconds. You can also send in waves so your website and support team are not overwhelmed.
What can we measure?
Delivery, reads from recipients who have read receipts enabled, quick-reply button taps and replies, broken down by segment and updated in real time.
How do we avoid being reported as spam?
Message only opted-in customers, keep each message relevant to its segment, and do not over-send. WhatsApp tracks how recipients react to your messages through a quality rating, and a low rating can limit how many people you can reach.
What happens when customers reply with questions?
Replies arrive in the same conversation. Questions about sizes, stock or delivery can be answered automatically with Robofy Care, and anything complex goes to your team with the conversation history attached.
Plan your next campaign on WhatsApp
See segmentation, templates and live campaign tracking in a 15-minute demo.
Related use cases
- Robofy CareAI customer support on WhatsAppAnswer tier-1 questions instantly on WhatsApp with AI grounded in your knowledge base, and escalate the rest with context.
- Robofy ResilienceEarthquake employee safety check-inAutomatic WhatsApp check-ins after an earthquake, with a live dashboard of who is safe and who needs help.